Prada takes the retro Americana, auto-erotica vibe up a gear with their Spring 2012 campaign video. Natasha Poly, Meghan Collison, Elise Crombez, Guinevere van Seenus, Ymre Stiekema and Katryn Kruger are cruising at the gas station, the car radio tuned to the collection’s nostalgic garage-inspired style, picking up snippets of Duck and Cover, Tobacco, Sleigh Bells and Ariel Pink. Photographer Steven Meisel has given the models (four wheeled and two legged) the high gloss wax and shine treatment so those jewel tones and pimped-out accessories really sparkle on film.
If only all roadside stops looked this good:
